Career Summary

 

Motivated digital strategy professional with years of experience in intranet publishing, copywriting, editorial management, web design, site migrations and e-commerce sales. Possesses exceptional interpersonal and liaising skills. Highly organized with areas of expertise including web content development, creative services, social integration and analytics.

Professional Experience

 

Pharma Supply, Inc. | Digital Strategy & Graphic Design

Wellington, FL

September 2015 - Present

 

• Migrated website off aged, burning platform onto a stable, supported CMS.

• Integrated BazaarVoice network for product reviews to be syndicated throughout retailer's websites and to promote our brand.

• Managed weekly e-mail campaigns to boost sales and product awareness.

• Engaged a highly sought-after blogger to build the website's positioning as a thought leader and information hub.

• Served as content strategist, developing an editorial calendar for the site's blogs and ad campaigns.

• Integrate eCommerce solutions to sell directly to individual customers, in turn driving more wholesaler/re-seller orders

• Publish press releases to targeted audiences and serve as public relations point of contact

• Lead social media marketing and strategy – proven, positive effect on sales related to targeting online communities

• Periodically draft product descriptions, marketing pitches, and other official copy.

• Serve as de facto Editor for internal and external communications, as well as documents headed to FDA or legal areas

 

TD Bank | Digital Workplace Expert

Mount Laurel, NJ

February 2012 - August 2015

 

• Formatted and published over 1,000 articles on the company intranet since 2011.

• Created an editorial workflow process across four distinct business sites, complete with intranet editorial calendar, booking confirmation document and service level agreement.

• Produced thousands of crisp, brand-aligned images and banners for intranet articles/pages.

• Created donation landing pages for annual fundraising campaigns such as United Way and Special Olympics.

• Provided thorough metrics and analysis of intranet communications to line-of-business partners.

• Completely redesigned the company intranet landing page and business sites to be in-line with brand requirements and move to the enterprise approved platform.

• Managed a group of over 40 content administrators through a multi-year intranet migration project.

 

TD Bank | Sr. Customer Service Representative - Retail Operations

King of Prussia, PA

July 2010 - February 2012

 

• Supervised staff scheduling, currency shipments and vault settlement.

• Assisted customers with account disputes and inquiries and analyzed product offerings to meet their specific needs.

• Cross-trained to perform dual banking roles: customer service and teller services.

• Facilitated store audits, opening and closing procedures which include daily reports.

• Completed consumer and business account openings along with credit card, loan, and mortgage applications while maintaining an excellent rapport with customers.

• Advised customers of possible investment opportunities by matching needs to relevant products.

Education

 

The Pennsylvania State University

Bachelor of the Arts - Corporate Communications

May 2012 | Graduated with Honors | Dean's List

 

 

 

References and letters of recommendation available upon request

Software / Languages

 

ADOBE ILLUSTRATOR

ADOBE PHOTOSHOP

BAZAARVOICE

BIGCOMMERCE

GOOGLE ANALYTICS

GOOGLE ADWORDS

HP TEAMSITE

HTML

IBM CONNECTIONS

MAILCHIMP

MICROSOFT OFFICE SUITE

SHAREPOINT

SURVEYMONKEY

TEMBOSOCIAL

URCHIN 7

WIX

WOOCOMMERCE

WORDPRESS